Business Description:We offer specialized design and production services for Out of Home media including retail media focusing on Billboards, Building Wraps, Fleet Graphics, Floor, Window & Table Graphics & Media and New media technologies.
We are a creative advertising agency that does our own production and comes up with innovative advertising strategies for clients who are facing challenges in visibility to their campaigns and reaching their brand to the consumer.
Industry:Media/ Entertainment
Founded in:2007
Source of idea:Built hobby into a business
Significant Competitors:Ogilvy & Mather, Leo Burnett, McCann Erricson, Saatchi & Saatchi, and any other creative agency
Company Details :
Company Name:Encyclomedia Networks
HeadQuarters:Mumbai
Stage of the company:Scaling up
No of Employees (2006):0-5
No of Employees (2007):26-50
Office Locations(2006):0-1
Office Locations(2007):0-1
No of companies promoted:Yes (2)
Profits (2006):1 to 5 lacs
Profits (2007):16-50 lacs
>Partnerships:-Media Tie-ups with More (Aditya Birla Group), Spencers, BigBazaar/Food Bazaar (Future Media)
-Licence Tie-up: Floor Graphics Inc. USA
Initial Funding:
Addl Funding:
Institutitional Capital:No
Revneue Model:We can be compared to any other mainstream agency except that we do not sell our creative design but rather offer a turnkey solution to clients including strategy, design, print production, execution and media buying in most cases.
The company makes money by selling the printed graphics (in outdoor media) and media properties (in retail media) to clients.
Awards & honors:Gold Award at the Outdoor Advertising Convention 2008 at Mumbai, India for Best Format Media Innovation of the year. Campaign was for Vaseline.
Promoters Details :
Promoters Name(s):Mukesh Manik
Age:36
HomeTown:Mumbai
Education:High School St.Mary's High School
No of companies promoted:Yes (2)
Family Background:Business
Job:M-I-C at Encyclomedia Networks Pvt. Ltd.
Ex-Job Description:Creative
Favorite Book/Movie:Fountainhead
