Business Description:BatchBuzz is an online social magazine where the users are the readers, writers and editors of the content. The site combines unique user-generated news/ gossip with the concept of a social network to show the most relevant stories and fills the void in India for user-generated media and provides people and organizations with an excellent platform to leverage and promote causes and ideas.
On BatchBuzz, users can: publish articles, share experiences, showcase their social life, link other sources directly, see how readers are reacting to stories, write reviews of movies, music and more and become a trendsetter.
BatchBuzz target audience is Indian internet users aged 15-30, with most people being high school and college students, young men and working women. The categories of internet use we focus on are chat, information and entertainment with e-commerce to be included at a later stage. Topics would likely be focused on Pop Culture: Bollywood, Cricket, School/ College/ Work gossip, Local events, Weekend parties etc.
BatchBuzz is different. We are not a site primarily focused on social networking. We are not competing heavily with global counterparts such as FaceBook, Orkut or Hi5. We have a broad target audience and are not restricted to narrow verticals of cricket, bollywood etc. We have a large focus on user-generated and local / city based content that have synergies from user connectivity.
BatchBuzz relies on rich social content primarily generated by the users. We are providing people with an opportunity to create a Buzz. By showcasing the social lives of people, the portal will allow the users to relive memorable moments, just like flipping through a journal or magazine. We expect BatchBuzz to become the one-stop shop to sync people with the latest social events, happenings, faux paus, rumors and trends.
Industry:Media/ Entertainment
Founded in:2008
Source of idea:Systematic search for business opportunity
Significant Competitors:Burrp.com, BollywoodHungama.com, Asylum.in, Other Infotainment Companies, Popular Blogs and Online Magazines
Company Details :
Company Name:BatchBuzz Media
HeadQuarters:New Delhi
Stage of the company:Scaling up
No of Employees (2006):0-5
No of Employees (2007):0-5
Office Locations(2006):2-5
Office Locations(2007):2-5
No of companies promoted:Yes (1)
Profits (2006):
Profits (2007):
>Partnerships:
Initial Funding:Personal savings
Addl Funding:Personal savings
Institutitional Capital:No
Revneue Model:Advertising, Sponsored Sections, Market Research
Awards & honors:
Promoters Details :
Promoters Name(s):Kumar Patodia
Age:24
HomeTown:Kolkata
Education: Bachelors Univ of Pennsylvania
No of companies promoted:Yes (1)
Family Background:Business
Job:Analyst at JPMorgan Chase
Ex-Job Description:Finance
Favorite Book/Movie:A Few Good Men
