Business Description:ettaminA Studios is a Mumbai based studio for Concept/Intellectual property development for animation, gaming and other new media formats and mediums.
The company has a creative-content development program that facilitates collaboration with leading international talent /studios and helps develop independent ideas into ready-to-market animation and gaming products. These products are then made viable across multiple platforms and multiple markets through an extensive network of partnerships with various publishers, distributors, licensing and merchandizing companies.
The studio also provides other value added services such as specialized preproduction for animation/live action movies, games, TV series, comic books amongst others.
Industry:Media/ Entertainment
Founded in:2006
Source of idea:Systematic search for business opportunity
Significant Competitors:Concept Development: Virgin Comics is another brand that creates concepts through comic book development. However no studio in India provides concept development for gaming and animation as a service. Some advertising agencies may be able to provide these services on request but we are not aware of any organized competition.
Preproduction: Sub functions in preproduction are offered by freelancers, few-men outfits and as a by-product by larger studios, but none in a dedicated and organized fashion.
Company Details :
Company Name:ettaminA Studios
HeadQuarters:Mumbai
Stage of the company:Several customers or locations
No of Employees (2006):6-15
No of Employees (2007):26-50
Office Locations(2006):0-1
Office Locations(2007):0-1
No of companies promoted:No
Profits (2006):51 lacs- 1 crore
Profits (2007):1-5 crore
>Partnerships:The studio currently has partnerships and clientele in the likes of Kahani World Inc, Virgin Comics, NBC Universal Digital Studios, CNBC, Zapak Games, Times of India amongst others
Initial Funding:Family & friends
Addl Funding:Angel investors
Institutitional Capital:No
Revneue Model:The studio provides concept development as a combination of service fees as well as sharing of revenues/rights in the intellectual property of the concept. Similarly preproduction services are offered as a combination of services fees and sharing of revenues/rights of the project
Awards & honors:a) The Mundoo Hunt- a concept developed by ettaminA Studios was runners up in a national level animation and gaming conference (NASSCOM- Animation and Gaming Summit) super pitch.
b) The Mundoo Hunt was also awarded by the Animation Magazine-US amongst the top 12 shows to watch out from a collection of all shows from all regions, studios and broadcasters
c) The CEO of ettaminA studios has been nominated at the prestigious MIPTV in Cannes to speak on the subject of developing cross platform and cross regional content along with world leading talents and producers
Promoters Details :
Promoters Name(s):Amit Anand
Age:31
HomeTown:Mumbai, India
Education:Bachelors Ramrao Adik Institute of Technology
No of companies promoted:No
Family Background:First gen entrepreneur
Job:Director at Fiorano Software Inc
Ex-Job Description:Managerial
Favorite Book/Movie:Blue Ocean Strategy
