Business Description:A socio-economic venture engaged in the activities of marketing and supply chain management of Vegetables. It has formed attractive partnerships with farmers and vegetables vendors with a focus on shared interest and mutual growth.
To maintain product integrity from source to the customer, the company has established a totally integrated supply chain and services bundle, which connects and maintains the flow of goods from the source to customer (consumers, road-side vendors, food service and hospitality industry). Key benefits of the model include waste reduction (quantity and time), shelf-life extension and cost reduction of agri-produce from hinterlands to the markets.
Industry:Agribusiness/ Agriculture
Founded in:2008
Source of idea:
Significant Competitors:Unorganised vegetable vendors and organised retailers of Patna
Company Details :
Company Name:Knids Green
HeadQuarters:Patna
Stage of the company:Scaling up
No of Employees (2006):Did not exist
No of Employees (2007):16-25
Office Locations(2006):Did not exist
Office Locations(2007):2-5
No of companies promoted:Yes (2)
Profits (2006):Did not exist
Profits (2007):1 to 5 lacs
>Partnerships:The company has partnerships with the following organizations in addition to vegetable farmers and vendors:
1. KAUSHALYA Foundation - The foundation organise vegetable farmers as producer group and vegetable vendors as marketing group for the company.
2. Agriculture Technology Management Agency (ATMA) Patna - The company has public-private partnership with the agency to impart training to vegetable farmers on latest agronomical practices.
3. Punjab National Bank - The bank provides financial assistance to the company's vegetable farmers and vegetable vendors.
4. Nunhems seeds Pvt. Ltd. - Nunhems provides quality seeds to vegetable growers.
5. FWWB - Provided financial assistance to the venture.
Initial Funding:Family & friends
Addl Funding:Bank loans & mortgages
Institutitional Capital:Yes
Revneue Model:The business has four revenue streams:
1. Through direct sales of vegetables to the consumers
2. Through sales to associated vegetable vendors
3. Through institutional sales to restaurants, hotels and hostels etc.
4. Through selling of advertisement space on the panels of branded AC vegetable cart
Awards & honors:
Promoters Details :
Promoters Name(s):Kaushlendra P
Age:28
HomeTown:Nalanda, Bihar
Education:Masters
No of companies promoted:Yes (2)
Family Background:First gen entrepreneur
Job:Trainee field officer at IIMA
Ex-Job Description:To design and install micro irrigation system
Favorite Book/Movie:Alchemist
