Business Description:Tyroo is a first of its kind online advertising network that connects websites (publishers) with advertisers who want to run advertisements. Tyroo serves advertisements on websites and shares advertiser revenue each time visitors' click or view ads.
Powered by the industry's most advanced in-house technology, Tyroo places ads on the most relevant websites and webpages to reach the intended customer, using specialized targeting like geo targeting, keyword targeting, bandwidth speed targeting, contextual targeting, etc. Working across business models like Cost Per Impression, Cost Per Click, Cost Per Sale/ Acquisition etc, and premium verticals makes Tyroo the one stop shop for advertisers & agencies.
Industry:Media/ Entertainment
Founded in:2006
Source of idea:Systematic search for business opportunity
Significant Competitors:Google Adsense, Komli, Ozone Media
Company Details :
Company Name:Tyroo Media
HeadQuarters:New Delhi
Stage of the company:Several customers or locations
No of Employees (2006):16-25
No of Employees (2007):51-100
Office Locations(2006):0-1
Office Locations(2007):2-5
No of companies promoted:No
Profits (2006):losing money
Profits (2007):breakeven
>Partnerships:
Initial Funding:Angel investors
Addl Funding:Venture capital
Institutitional Capital:No
Revneue Model:Tyroo's share of earnings come from the ad-spends of its advertisers. Tyroo charges 35% of all ad-spends across its network as network commission
Awards & honors:Among India's top 25 hottest startups by Proto and among top 10 Most Interesting Start-ups by Mint.
Promoters Details :
Promoters Name(s):Aditya Khanna
Age:26
HomeTown:New Delhi
Education:Bachelors
No of companies promoted:No
Family Background:First gen entrepreneur
Job:Media incharge at Quasar Media
Ex-Job Description:Media
Favorite Book/Movie:Wallstreet, 1991
