Business Description:Tree House, founded in June 2003, is the largest chain of pre-schools in Mumbai and the largest player in the self run pre-school market in India. The company has grown from 5 centers with 150 students in April 2006 to 50 centers with 2,500 plus students in May 2008. The company plans to open an additional 150 schools within the next two years. Each Tree House center provides a comprehensive range of services for children between the ages of One and a Half to Five years. These services include mother/toddler activities, playgroups, and nursery care as well as pre-school and kindergarten education. Tree House also conducts a successful teacher training program throughout the year, and camps during the summer. Tree House aims to provide an environment which facilitates the development of a child holistically in a manner which is fun and creative. This is done at above market price points, but with a vastly superior product and brand offering.
Industry:Education
Founded in:2003
Source of idea:Wanted it as an individual customer
Significant Competitors:Kidzee , Eurokids , Applekids, Bachpan, Educomp, Thousands of Mom and Pop establishments
Company Details :
Company Name:Treehouse Education and Accessories
HeadQuarters:Mumbai
Stage of the company:Scaling up
No of Employees (2006):51-100
No of Employees (2007):101-300
Office Locations(2006):6-15
Office Locations(2007):over 30
No of companies promoted:No
Profits (2006):preprofit
Profits (2007):51 lacs - 1 crore
>Partnerships:
Initial Funding:Personal savings
Addl Funding:Venture capital
Institutitional Capital:Yes
Revneue Model:Revenue generation is from fees collected. The company is already profit making
Awards & honors:
Promoters Details :
Promoters Name(s):Rajesh Bhatia
Age:39
HomeTown:Mumbai
Education:Masters
No of companies promoted:No
Family Background:First gen entrepreneur
Job:Investment Banking at Indsec Securities Ltd.
Ex-Job Description:N.A.
Favorite Book/Movie:Gone with the wind
