Business Description:Sneakcast's video search engine 'Tokku' is a new dimension in the video search industry. The business can be considered as the Google for video content on the Internet. For the first time a video search has been based on semantics. This adoption increases the quality of search and makes it an easier task for users.
The company has set certain milestones in order to map the online video content. Thus, making it easier for novice users to search for 'expected' videos effectively. Certain tools such as timeline, search-restore would be available for users to further research about a certain video clip. Why? Because every single clip has a history behind it. Where did it come from? Who uploaded it? In what context? etc are some of the basic questions these tools try to solve.
Hence, Sneakcast's product tries to provide rich information to its users if needed. The company has incorporated 'Object recognition' in order to support businesses advertising including semantically relevant ads. A video clip about a birthday party will never have a lingerie ad in it.
We try to provide users and businesses a newer way to approach video search and video-ad market.
Industry:IT/ Internet/ Software
Founded in:2007
Source of idea:Systematic search for business opportunity
Significant Competitors:Google, CastTV, Truveo and Blinkx
Company Details :
Company Name:Sneakcast
HeadQuarters:Mumbai
Stage of the company:Just starting
No of Employees (2006):Did not exist
No of Employees (2007):6-15
Office Locations(2006):Did not exist
Office Locations(2007):2-5
No of companies promoted:Yes (1)
Profits (2006):Did not exist
Profits (2007):preprofit
>Partnerships:The company is in talks to ink deals with companies such as SDSC, SciVee, Times Group, major blog networks to name a few. Other video sharing sites and their webmasters are always in constant contact with our developer team. This enables us to map them efficiently on a daily basis.
Initial Funding:Family & friends
Addl Funding:Family & friends
Institutitional Capital:No
Revneue Model:We have planned out 6 different types of advertising options for the advertisers viz. Linear non-interactive (Pre-roll); Non-linear Non-overlay; Linear video interactive (Pre-roll); Non-linear overlay; In-video sponsor; Top 10 result sponsor.
The company aims to provide business accounts at two levels viz. Enterprise and SME accounts. This allows small scale users/businesses to take outright advantage of the booming online video ads and increase visibility.
Awards & honors:Kickstart.in 2008
Coverage in i.t. Magazine coverage (EFY Group) and Economic Times
Promoters Details :
Promoters Name(s):Utkarsh Sinha
Age:22
HomeTown:Mumbai
Education:Bachelors
No of companies promoted:Yes (1)
Family Background:First gen entrepreneur
Job:Electrical Engineer at RWE Group (UK)
Ex-Job Description:Power Plant Engineering
Favorite Book/Movie:Bailouts or Bail-Ins: Responding to Financial Crises in Emerging Markets
