Business Description:Sipping Spirits was incorporated in September 2007 specifically to participate in the fast growing premium alcoholic beverages market segment by setting up a state-of-the-art bottling plant at Colvale, Goa. SSL will use pure spirits imported from the respective appellation of origin and blend/bottle them in Goa for distribution in metros, and institutional markets.
SSL sources from its dedicated network of boutique spirit distillers worldwide with many decades in the trade, and some for many centuries. SSL holds the license for a number of International brands to be for the first time launched as 'Bottled in India'. SSL is committed to using futuristic post-distillation technologies available in the alcobev space in filtration and maturation to deliver an uncompromising quality that would rival some of the best brands in the world for the smooth sipping experience. All this at a wallet friendly price tag.
Products: Niche products that have sufficient volume to survive and fast growing in demand albeit from a very small base.
Pricing: Products will be attractively positioned vis-?is imported (Bottled in Origin) products, and will be at a reasonable premium over run-of-the-mill IMFL products.
Key markets: Metros, HoReCa & Institutional (launch in Mid-November 2008)
Industry:Retail/ Consumer-based
Founded in:2007
Source of idea:Systematic search for business opportunity
Significant Competitors:Diageo, Pernod Richard, Beam Global, Bacardi International, Moet Hennesy Louis Viutton, and other international spirit companies that offer supreme quality
Company Details :
Company Name:Sipping Spirits
HeadQuarters:Margao
Stage of the company:Have first customer
No of Employees (2006):Did not exist
No of Employees (2007):0-5
Office Locations(2006):Did not exist
Office Locations(2007):2-5
No of companies promoted:No
Profits (2006):Did not exist
Profits (2007):losing money
>Partnerships:The Melchers Group, Netherlands - Brand & Product tieup
The Great Spirit Co, USA - Brand & Product tieup
Technology 1: Confidential, Vendor: USA
Technology 2: Vendor, Russia/Netherlands
Long term contract with bottle / cap and other consumable suppliers
Tie-ups with distributors, and promoters in key markets
Initial Funding:Family & friends
Addl Funding:Bank loans & mortgages
Institutitional Capital:No
Revneue Model:Through sale of Sipping Spirits products, sublicensing of "sipping" technology, contract bottling for third parties, Fixed-income low margins (Exports, Canteen Stores Dept)
Awards & honors:
Promoters Details :
Promoters Name(s):Prasanna Natarajan
Age:28
HomeTown:Chennai
Education:Masters
No of companies promoted:No
Family Background:First gen entrepreneur
Job:Exec. Assistant to Chairman at Sterling Infotech Group
Ex-Job Description:Food & Agribusiness
Favorite Book/Movie:The Blue Ocean Strategy
