Business Description:Although its founders have been working in this industry as long as it exists, but Resultrix Media, is a new startup in the Online Advertising industry. Resultrix specializes in the field of contextual advertising and currently provides solutions in the area of Search Engine Marketing.
The fundamental reason for this being that search marketing is just the beginning of contextual advertising. Once contextual advertising pervades all other mediums, all the skill-set that makes us a great search engine marketing agency will also help us get an edge to manage advertising in other mediums.
As a search agency we are developing skills that allows us to create 600 advertising units per person per day, we are building skill-sets; that allow us to thrive in an advertising environment where pricing is dynamic; that allow us to measure advertising and change our strategies based on the measurements. All these would eventually lead us to enter all mediums that are contextual, than to limit us to search engines.
The aim of Resultrix is to provide its clients an integrated communication strategies using advance technology and to be able to measure the impact of adverting effectively and accurately. We believe in the power of contextual advertising and also that it is the future of advertising including contextual outdoors, contextual radio, print and television in the years to come.
Industry:IT/ Internet/ Software
Founded in:2008
Source of idea:Replicated or modified an idea encountered through previous employment
Significant Competitors:Iprospect, Latitude, Pinstorm
Company Details :
Company Name:Resultrix Media
HeadQuarters:Mumbai
Stage of the company:Several customers or locations
No of Employees (2006):Did not exist
No of Employees (2007):6-15
Office Locations(2006):Did not exist
Office Locations(2007):2-5
No of companies promoted:No
Profits (2006):Did not exist
Profits (2007):1 to 5 lacs
>Partnerships:
Initial Funding:Personal savings
Addl Funding:Personal savings
Institutitional Capital:No
Revneue Model:We charge based on our performance and the ROI achieved/ delivered to the clients
Awards & honors:Google Adwords Certified company in 2 months of our operations
Team consists of two out of first three google certified professionals in India
Promoters Details :
Promoters Name(s):Gulrez Alam
Age:27
HomeTown:New Delhi
Education:Masters
No of companies promoted:No
Family Background:First gen entrepreneur
Job:Group Head at Communicate 2
Ex-Job Description:Emerging Markets
Favorite Book/Movie:The Secret
