Business Description:Property Mixer is the first & only global business networking portal for the real estate industry with a special focus on the Indian and Dubai markets. It intends to become the biggest business network for Real Estate people across the globe and capitalize on various collaboration & information based revenue models planned for this niche segment. Currently, it has a profile of over 20,000 professionals from various facets of real estate and investment who use it to connect with each other and grow their businesses.
PropertyMixer is also parallely becoming the preferred online media partner for many esteemed conferences, exhibitions and seminars on Real Estate and Infrastructure, where ET Business Spaces, Citiscape, CREDAI Karnataka, MCHI and Informedia Events are the key.
In addition to premium Real Estate content coming from the most trusted source in the Indian realty industry, JLLM, PropertyMixer offers value added services like event listings, job listings, subject matter expert advice from leading vastu and feng shui consultants and free property listings as a part of the bounquet of services it offers to its customers.
The startup is led by Founder-CEO Minal Arora who is a Masters in Maths with over 8 years of experience IT Consultancy, Business Development, Programme and Project Management, Software development and Client relations management in both India and England. Minal has been involved with leading Real estate groups in UK as clients and has significant exposure to the international real estate industry in the online scenario. Minal is an Innovator with solid analysis, implementation, problem resolution, improvement, coordination & management skills for software, database, internet, & other information systems projects, which she has been successfully applying with her IT Company called Paltux E-Technologies, which is into the outsourced software development business. Minal is recognised in the Indian Real Estate Industry as one who understans both industry and technology and she has been able to build great patronage for herself within the sector by her skills and smile.
Industry:Online Media & Business Networking
Founded in:2007
Source of idea:Built hobby into a business
Significant Competitors:www.activerain.com, www.wannanetwork.com
Company Details :
Company Name:PropertyMixer
HeadQuarters:New Delhi
Stage of the company:Scaling up
No of Employees (2006):Did not exist
No of Employees (2007):6-15
Office Locations(2006):Did not exist
Office Locations(2007):0-1
No of companies promoted:No
Profits (2006):Did not exist
Profits (2007):preprofit
>Partnerships:Knowledge Partner - Jone Lang LaSalle Mehgraj (JLLM)
Print Media Partner for Price Property Monior - Hindustan Times
Events & Exhibitions which use PropertyMixer as an Online Media Partner:
2. Citiscape
3. CREDAI Karnataka Events
4. MCHI (Maharashtra Chamber of Housing Industry) exhibitions & events
5. Other events by Media Expo, Informedia etc on Realty, Infrastructure & Architecture
Realty Power Brands:
1. DLF Group (India)
2. Kuala Lumpur Metro Group (Malaysia & Dubai)
3. KM Holdings (Dubai)
4. Sheth Developers (India & Dubai)
Initial Funding:Personal savings
Addl Funding:Family & friends
Institutitional Capital:No
Revneue Model:Revenue Plans:
1. Advertising
2. Subscription Based
3. Virtual Exhibitions
4. "Create your site" feature to users where in a 4 step process, they can create and host their own website and it comes ready with content that can be changed.
5. Property Hotline
6. Real Estate Publication
7. Real Estate Awards
Awards & honors:None as yet
Promoters Details :
Promoters Name(s):Minal Arora
Age:31
HomeTown:Delhi
Education:Masters
No of companies promoted:No
Family Background:First gen entrepreneur
Job:CEO at eNIDUS
Ex-Job Description:BD & Operations
Favorite Book/Movie:"Eleven Minutes" by Paulo Coleho
