Business Description:Podbharti is India's first pure Hindi Podzine targeted towards Hindi audience in India and abroad. It provides comprehensive coverage of News & Views about Indian language blogging, tools & technology, current affairs and the entertainment industry.
Industry:IT/ Internet/ Software
Founded in:2007
Source of idea:Built hobby into a business
Significant Competitors:There is no Hindi podcast in podzine format that we know of, however there are sporadic podcasts being done by several bloggers. Tarakash Podcast (http://www.tarakash.com) and Sanjay (http://akshargram.com/sanjay) are few other but seldom updated podcasts.
Company Details :
Company Name:Podbharti.com
HeadQuarters:Pune
Stage of the company:Have first customer
No of Employees (2006):0-5
No of Employees (2007):0-5
Office Locations(2006):0-1
Office Locations(2007):0-1
No of companies promoted:Yes (3)
Profits (2006):
Profits (2007):
>Partnerships:Podbharti had planned for a partnership with the popular English podcast The Indicast. The aim was to share content because our content has been very distinct and there was never an overlap in terms of language of podcasts. We catered to different audiences. Sadly, it didn't work out right from the start.
Initial Funding:Personal savings
Addl Funding:Personal savings
Institutitional Capital:No
Revneue Model:Podbharti plans to make money from advertising on its website and through audio advertisements (ad jingles). We have further plans to:
(i) Do paid product reviews
(ii) Sell podcasts as on-demand CDs
(iii) Partner with FM radio stations/ Rich Media Websites for playing our podcasts.
(iv) Offer premium services for covering events & promotions. Start additional audio services such as conversion of Blog posts to Audio posts.
Awards & honors:None so far, if we don't treat listener's response as as honor.
Promoters Details :
Promoters Name(s):Debashish Chakrabarty
Age:37
HomeTown:Pune
Education:Masters
No of companies promoted:Yes (3)
Family Background:First gen entrepreneur
Job:Consultant at Software Consultant
Ex-Job Description:Consulting
Favorite Book/Movie:Jaane Bhi Do Yaaron
