Business Description:Parichay is for-profit-social-venture reviving/promoting artforms/crafts that are nearly extinct due to lack of innovation and market-interface. We provide a more sustainable, non-migratory livelihood to our rural/tribal artisans. Parichay involves modern-professional designers to produce contemporary high utility products that address customer needs and create a regular sale-cycle.
The USP is the Fusion Art where various art forms are fused together to make a perfect blend and give a high perceived value product. To implement our plans we have established our Design and Learning Center at Jamshedpur (housing six craft studios, Sales outlet and accommodation) which is first-of-its-king in Jharkhand.
Industry:Handicraft - Social Venture
Founded in:2008
Source of idea:Discovered by chance
Significant Competitors:Potential & Indirect competitors: Synthetic product producers
Current & Direct competitors: NGOs, Fabindia, Khadi Gram Udyog, The art circle, various non branded products in the modern retail stores
Competitors in similar products: Ply-Boo Industries, Behrampur; Timpack Pvt. Ltd., Byrnihat; Kerala State Bamboo Corporation Ltd., Angamaly
Company Details :
Company Name:Parichay
HeadQuarters:Jamshedpur
Stage of the company:Have prototype
No of Employees (2006):Did not exist
No of Employees (2007):6-15
Office Locations(2006):Did not exist
Office Locations(2007):2-5
No of companies promoted:No
Profits (2006):Did not exist
Profits (2007):preprofit
>Partnerships:Current Partnerships:
* NGOs: Kalamandir, SJVK, SEEDS
* XLRI Social Entrepreneurship Trust
Partnerships/Tie-ups in the pipeline
* Design Schools: NIFT, NID, Pearl Academy
* Interior Design Malls: Ishanya (Pune)
* Export Promotion Council for Handicrafts
* Retails Giants: Home D?r
Initial Funding:Personal savings
Addl Funding:Angel investors
Institutitional Capital:No
Revneue Model:Our income source is the sale of Parichay Designed and partner NGOs/organizations products to:
* Interior Designers
* Corporate
* Modern retail stores
* Retail customers
* Industrial: Steel Industry, Army, Railways, Real estate companies
Specialist Sales Channel:
* Designers: Our established designers recommend products to their existing customers to get orders for customized products for snob value customers
* Interior Design Malls: to demonstrate/sell our products
* Personal Networking of partners and associates (B2B - Corporate sales)
Retail Channel:
* Online Sales at http://www.parichay.co.in
* Modern Retail Outlets (State and private)
Awards & honors:* Nominated for the Manthan Awards South Asia 2008
* 1st Social Venture funded by XLRI Social Entrepreneurship Trust
* Felicitated by NABARD, 2008
* Appreciated by Press (print and visual media) for the contribution to society & field of art
* Founder Vikas Sharma appreciated and awarded 4th Best Management Student award at 16th Business School Affaire and Dewang Mehta Foundation Awards for the initiative.
Promoters Details :
Promoters Name(s):Vikas Sharma
Age:26
HomeTown:Delhi
Education:Masters
No of companies promoted:No
Family Background:First gen entrepreneur
Job:Business Developer at UTStarcom Inc
Ex-Job Description:Product Business Development - South Asia Region
Favorite Book/Movie:How to change the world
