Business Description:mKhoj is a mobile Ad network that helps advertisers reach millions of customers in a targeted manner and helps publishers earn revenue by using its Ad serving technology. mKhoj partners with publishers and monetizes its traffic in the most efficient way to generate the maximum revenue. We enable advertisers to reach their audience in a targeted and a measurable way. The advanced analytics at mKhoj helps the advertisers measure every action of the consumer. mKhoj recognizes that each customer is different and leverages that uniqueness to customize the message they get resulting in dramatically higher ROI for their advertisers.
Industry:Internet, Mobile & Media
Founded in:2007
Source of idea:Systematic search for business opportunity
Significant Competitors:Admob, Nokia.
Company Details :
Company Name:mKhoj
HeadQuarters:Mumbai
Stage of the company:Scaling up
No of Employees (2006):0-5
No of Employees (2007):26-50
Office Locations(2006):0-1
Office Locations(2007):2-5
No of companies promoted:No
Profits (2006):Did not exist
Profits (2007):preprofit
>Partnerships:Tag Tag vTap NDTV Network 18
Initial Funding:Angel investors
Addl Funding:Venture capital
Institutitional Capital:Yes
Revneue Model:The business model is simple and aligned:
- mKhoj helps advertisers reach out to million of mobile with precision targeting directly on their cell phone while they are surfing the internet. These advertisers pay mKhoj for this reach and targeting.
- On the other side, mKhoj partners with several site owners (publishers) and helps generate revenue for them by provising these ads for their traffic. So, these sites get a share of the money advertisers paid to mKhoj.
Awards & honors:MSA Nominee
Promoters Details :
Promoters Name(s):Naveen Tewari
Age:30
HomeTown:Kanpur
Education:Masters
No of companies promoted:No
Family Background:First gen entrepreneur
Job:CEO at McKinsey & Company
Ex-Job Description:Strategising and Planning
Favorite Book/Movie:N.A.
