Business Description:Interactive Avenues is India's leading digital marketing solutions agency. Launched in April 2006, Interactive Avenues grew to become the largest digital agency of the country in terms of number of clients, overall billings as well as team strength.
Interactive Avenues is a truly full service in its offerings with dedicated specialist teams for digital (Internet and Mobile) marketing strategy, media strategy, media planning and buying, creative & communication strategy and design, campaign management, search engine marketing, search engine optimization, social media optimization and digital marketing related technologies. Interactive Avenues envisions itself to be the undisputed market leader in each aspect of the above mentioned digital marketing platforms.
Interactive Avenues was the largest Indian Search agency last year with maximum billings on Google for the year gone by and is on track to maintain that position this year.
Industry:Media/ Entertainment
Founded in:2006
Source of idea:Replicated or modified an idea encountered through previous employment
Significant Competitors:Avenue A Razorfish, Tequila, BCwebwise, Quasar, Pinstorm
Company Details :
Company Name:Interactive Avenues
HeadQuarters:Mumbai
Stage of the company:Several customers or locations
No of Employees (2006):16-25
No of Employees (2007):101-300
Office Locations(2006):2-5
Office Locations(2007):2-5
No of companies promoted:Yes (2)
Profits (2006):breakeven
Profits (2007):1-5 crore
>Partnerships:Search Engine Marketing - Efficient Frontier; Analytics - Omniture; Campaign Delivery - Doubleclick & Eyeblaster; Call Center and BPO - Enser Communications; Traditional Advertising Agencies - Lodestar Universal
Initial Funding:Personal savings
Addl Funding:Family & friends
Institutitional Capital:Yes
Revneue Model:Through fees for Internet / Mobile Marketing, Communication Strategy & Creative Development, Campaign Management, Search Engine Marketing, Web Analytics Implementation & Consultation, E-com Strategy and Enablement, Referral & Viral Marketing, Technology Solutions for Marketing Challenges.
Awards & honors:Official Honoree - distinction at the 12th Annual Webby Awards
Yahoo Digital showcase in the FMCG category
Promoters Details :
Promoters Name(s):Ratish Nair
Age:40
HomeTown:Kottayam, Kerala
Education:Masters
No of companies promoted:Yes (2)
Family Background:First gen entrepreneur
Job:CEO at Interactive Avenues
Ex-Job Description:Leadership & General Management
Favorite Book/Movie:Bells and Whistles
