Business Description:We are essentially 'aggregators of inventory across media platforms' who then add value to the inventory thus aggregated and 'sell' it to various customers. We also create our 'own' inventory which supports the aggregated inventory to attract larger share of the advertisers' budget.
As a group of veterans in the advertising sales business, with a deep understanding of media buying habits of all major advertisers of the country, we are ideally placed to provide customized solutions to the advertisers.
We have been able to deliver many unique solutions for advertisers using our own inventory and in-house resources, which even many regular advertising agencies could not deliver. Currently we have inventory across TV channels, Internet, Out of Home media, and also an activation team.
Industry:Media/ Entertainment
Founded in:2006
Source of idea:Replicated or modified an idea encountered through previous employment
Significant Competitors:NDTV Media Pvt Ltd., Social Media Pvt Ltd.
Company Details :
Company Name:Integrid Media Private Limited
HeadQuarters:Mumbai
Stage of the company:Several customers or locations
No of Employees (2006):51-100
No of Employees (2007):101-300
Office Locations(2006):2-5
Office Locations(2007):6-15
No of companies promoted:Yes (2)
Profits (2006):
Profits (2007):
>Partnerships:We have exclusive representation tie-ups with (1) Oridian Media, Tel Aviv, Israel (2) Jetairways.com (3) Mahuaa Media Pvt Ltd (for their three broadcasting ventures) (4) Pragya Vision Pvt Ltd (Pragya TV) and many more smaller ones.
Initial Funding:Personal savings
Addl Funding:Personal savings
Institutitional Capital:Yes
Revneue Model:We aggregate advertising inventory at different price points and across different media, creating customized media solutions for different needs, thereby reselling the aggregated inventory with enhanced value and hence at a higher price.
Awards & honors:None so far
Promoters Details :
Promoters Name(s):Anil Mishra
Age:42
HomeTown:New Delhi
Education:Bachelors
No of companies promoted:Yes (2)
Family Background:First gen entrepreneur
Job:Founder & CEO at UTV Software Communication Ltd
Ex-Job Description:Founder
Favorite Book/Movie:Alchemist & Goal
