Business Description:"An idea can be exciting, exhausting and exhilarating".
A cliched statement, an overused statement but above all a very true statement. Like, for instance, Indian in a box, a trademark and a Freestanding company in Pune started by CEO Ashish Sondhi started with an idea. An idea that struck at the most unexpected of times.
A short trip to Delhi, a lunch at a friend's place and small talk with middle aged man were the humble beginnings of this brand. In 2001 Ashish Sondhi visited a friend and asked his father "Uncle would you like to have pizza?". An unexpected but a true Indian reply came "Son, it's stale bread."
The reply was still lingering on the back of the mind when it struck that we creatively intelligent Indians are still in a box, not willing to take challenges or create opportunity to work for ourselves.
Our parents want us to do secured Govt. jobs despite of all the creativity we possess; as a result we don't explore ourselves. And eureka! a new concept hit Ashish. He called up trade mark attorney and asked him to get us the trade mark for "Indian in a box" along with some other things too.
Indian in a box, a quick service plateless restaurant aiming for a value for money dining experience, satisfying individuals by timely service, exciting food and effective customer service.
Indian in a box where innovative environment, eco-friendly, microwaveable packaging is filled with a 'MOUTHFUL OF KHUSHI', a desi McDonald's some people might call but we call it mother's love in a new avatar. In the way to make all this a memorable brand, we have created an efficient system.
A centralized kitchen is in place adjoining a telephone room and a Quick service plateless restaurant where food is served in 10 mins. Putting customers in 3D cube providing them with delivery of food at the place of their choice and dine in our quick service restaurant.
Orders can be placed over a hot line number or via SMS and Home delivery orders for any bill amount. Creating a culture in which employees are genuinely empowered and focused on the customers. Focus is market - volume through distribution and once the Indian in a box is positioned well in the market place.
We want to create a healthy eating dining experience, where food satisfy and exceed expectations delicious Indian, smartly priced, stylishly packaged.
Although we have all these business propositions, we still romanticize the food and firmly believe in our foodie funda.
"We fry love, steam love, saute love, bake love, roast love, marinate love, stir love, barbecue love, steam love, boil love, grill love.....Indian in a box - Cooking love ..Food is just an excuse
www.indianinabox.com
