www.habits.in

Business Description:Habits Edutainment Pvt Ltd - Work made fun gets done.

Edutainment Lounges provide a 'great escape' from pollution, urban rat-race and routine. Networks are created online as well as offline and merged. Hobby workshops, college/corporate edutainment programmes and networking events are organised. Food, Book, Board Games, XBOX, WII and Movies (on 6*8 home theater systems) are provided.

Habits Start-up and SME Studio - Beyond instinct to insight.

Provides consultancy and solutions with business intelligence (emphasis on technology) to start-ups and SMEs who otherwise are not aware of these or cannot afford there. Efficient and quality solutions are created through the effective network of solution providers (partners). Habits is responsible for the implementation and quality control as well.

Industry:Edutainment

Founded in:2005

Source of idea:Built hobby into a business

Significant Competitors:Cross Competition from places like Barista & Starbucks. Also, most corporates, residential/commercial complexes these days are setting up in-house options.

Company Details :

Company Name:Habits Edutainment

HeadQuarters:Hyderabad

Stage of the company:Several customers or locations

No of Employees (2006):6-15

No of Employees (2007):51-100

Office Locations(2006):0-1

Office Locations(2007):2-5

No of companies promoted:Yes (2)

Profits (2006):1 to 5 lacs

Profits (2007):Did not exist

>Partnerships:N.A.

Initial Funding:

Addl Funding:Angel investors

Institutitional Capital:No

Revneue Model:Using Edutainment Lounges as the base :

- one revenue source is sale and onsite consumption of books, XBOX and WII Gaming, Board Games and Movies (in Home Theaters).

Food (world-cuisine), hobby workshops, corporate/college edutainment programmes and networking events are major revenue generators / crowd Pullers.

Memberships (individual, corporate and family) are also another way of generating revenue.

Awards & honors:N.A.

Promoters Details :

Promoters Name(s):Sasikanth Chemalamudi

Age:25

HomeTown:Hyderabad

Education:Bachelors

No of companies promoted:Yes (2)

Family Background:First gen entrepreneur

Job:Director at Hyderabad Institude of Technology and Management,

Ex-Job Description:Planning and Implementation

Favorite Book/Movie:The Fountainhead - book, Happy Feet - movie