Business Description:"Green Livelihoods" is a Social Enterprise working with an aim of utilising bamboo as an economic driver for providing sustainable livelihood opportunities to rural & tribal population in the country by using unexplored & enexpoilted bamboo reserves and at the same time promote bamboo as an eco-friendly susbstitute to wood, steel, iron & plastic.
We are working on to create a chain of bamboo showrooms across the country which shall promote & market all bamboo based products under one roof starting from Bamboo pen to Bamboo Housing Structures thus creating a marketing linkage opportunity to rural & tribal artisans across the country alongwith other Bamboo based products where despite bamboo having very high potential has always suffered due to proper marketing initiatives.
Purpose is to create a long term sustainable non -migratory business model for rural and tribal artisans and use bamboo to develop comtemporary life style products to suit market tastes and demand rather than age old basketery items and at the same play a active role in promoting bamboo an eco friendly substiute to other raw materials.
Industry:Bamboo - Handicrafts
Founded in:2007
Source of idea:Wanted it as an individual customer
Significant Competitors:Fab India, Industry Crafts, NGOs and other crafts based organisations and enterprises.
Company Details :
Company Name:Green Livelihoods
HeadQuarters:Hyderabad
Stage of the company:Just starting
No of Employees (2006):Did not exist
No of Employees (2007):Did not exist
Office Locations(2006):Did not exist
Office Locations(2007):Did not exist
No of companies promoted:No
Profits (2006):Did not exist
Profits (2007):preprofit
>Partnerships:1) National Mission on Bamboo Applications (NMBA)
2) Indian Institute of Technology -Delhi - IIT(D)
3) Confederation of Indian Indsutry (CII)
4) Cane & Bamboo Technology Center (CBTC)
5) Andhra Pradesh Forest Dept (APFD)
6) Infrastructure Leasing & Financial Services (IL&FS)
7) Andhra Pradesh Technology Promotion & Development Center (APTDC)
8) Tripura Bamboo Mission
Initial Funding:Personal savings
Addl Funding:Personal savings
Institutitional Capital:No
Revneue Model:* Chain of Bamboo Showrooms
* Dealer / Distribution Channel (Where no showroms are feasible)
* Online Sales
* Export sales through EPCH
* Fairs & Exhibitions
* Convergence of Government schemes for marketing artisan products.
* Projects
* Malls - Shopping Centers etc.
* Interior Designers / Architects
* Eco Tourism Projects
* Real Estate
Bamboo livelihood & marketing areas and Applications and potential are so vast, this place is less to describe
Awards & honors:1) NMBA - CII - APTDC - IIT(D) -AP Forest Dept has funded a exclusive bamboo showroom in Hyderabad which is the first of it;s kind in the country under a Bamboo Housing Structure designed by Indian Institute of Technology - Delhi.
2) Infrastructure Leasing & Financial Services & Tripura Bamboo Mission has agreed to support marketing initiatives of Green Livelihoods.
3) Participated in Confederation of Indian Industry (CII) & India Development Fund (IDF Research) Round Table Conference held at Hyderabad on "Indstrialisation of Bamboo Industry in India" and campaigned and convinced the panel for a need for efficient and effective market linkages strategy for growth of Bamboo Industry.
4) Andhra Pradesh Forest Department entrusted the responsibility of Training their Forest Communities in Bamboo Crafts to "Green Livelihoods
