Business Description:Easy Living is a prosperity and wellness consulting company based in the cosmopolitan city of Pune, Maharashtra. Easy Living was founded with the sole intention of creating a springboard for enterprising Indians by providing exciting, unique and innovative business, career and service ideas that have the capacity to propel some of us to fame, prosperity and attempt to make our lives more enriching and fulfilling; simply speaking Easy Living makes our lives easy.
Amongst the first of many offerings for enterprising Indians are three fabulous concepts, one each in the business, career and service categories, that will, we hope, turn out to be a treasure trove of ideas for working professionals and aspiring entrepreneurs who desire to start their own low investment but high returns business, housewives who want to utilize their spare time in constructive pursuits, students at the threshold of making a choice of career or working couples who want to find that elusive work-life balance.
Industry:Retail/ Consumer-based
Founded in:2008
Source of idea:Systematic search for business opportunity
Significant Competitors:Competition exists primarily in the concierge services domain. All concierege services providers in India are potential competitiors.
Company Details :
Company Name:Easy Living
HeadQuarters:Pune
Stage of the company:Just starting
No of Employees (2006):Did not exist
No of Employees (2007):0-5
Office Locations(2006):Did not exist
Office Locations(2007):0-1
No of companies promoted:No
Profits (2006):Did not exist
Profits (2007):
>Partnerships:None so far.
Initial Funding:Personal savings
Addl Funding:Personal savings
Institutitional Capital:No
Revneue Model:Easy Living has three distinct business verticals: Business Ideas, Career Ideas & Service Ideas. The revenue models are different for each of these business units.
The first two are B2C models and primary source of revenue is through the sale of e-books on business and career ideas. Secondary sources of revenues include strategic & targetted online advertisers and referencing. The third business unit is a blend of B2C and B2B and is a proprietary suite of concierge services. Revenues are generated through memberships. Secondary source of revenues is referencing where Easy Living charges service providers a certain commission percentage for service referrals.
Awards & honors:
Promoters Details :
Promoters Name(s):Prashant Rudra
Age:32
HomeTown:Pune
Education:Bachelors MSIHMCT
No of companies promoted:No
Family Background:First gen entrepreneur
Job:Manager at EXL Service
Ex-Job Description:Operations Management
Favorite Book/Movie:7 Habits Of Highly Effective People
