Business Description:The problem most advertising faces is based on the model of interruption where the message is inserted when the prospect is engaged with some other content. Most purchase decisions are taken on the shop floor and not it front of the TV. There is a huge gap between how customers make their purchase decisions and how brands try to influence them. We have created a revolutionary product which addresses this problem.
The Solution
The product is called Blink. It is an intelligent screen on a shopping cart at the supermarket. The screen displays content (organic & sponsored) based on:
a. Location of the cart in the store
b. Customer Profile
Blink brings together the product, prospect and the advertising seconds before the purchase decision. It anticipates a user's preferences and delivers content which is highly relevant to the user through an easy to use touch interface. The content, both organic and sponsored, is seamlessly woven making the medium highly receptive and hence effective.
Industry:Retail/ Consumer-based
Founded in:2007
Source of idea:Discovered by chance
Significant Competitors:Digital Signage companies like OOH media, Future Media, Live Media, DSN
Company Details :
Company Name:Blink Media
HeadQuarters:Mumbai
Stage of the company:Have prototype
No of Employees (2006):
No of Employees (2007):
Office Locations(2006):0-1
Office Locations(2007):0-1
No of companies promoted:No
Profits (2006):preprofit
Profits (2007):preprofit
>Partnerships:Milagrow (Rajeev Karwal) brings in experience in retail and consumer electronics.
Initial Funding:Personal savings
Addl Funding:Angel investors
Institutitional Capital:No
Revneue Model:Through ad sales and analytics subscription.
Awards & honors:
Promoters Details :
Promoters Name(s):Devang Riyani
Age:24
HomeTown:Mumbai
Education:Masters SIMSR
No of companies promoted:No
Family Background:First gen entrepreneur
Job:Project Director at Yellow Brand Design
Ex-Job Description:Project
Favorite Book/Movie:Books by Seth Godin; The Aviator
