Business Description:An initiative of the ATDC Baramati, Agri-Tourism is an emerging trend in the tourism segment. Started in 2005, such agri-tourism initiatives are Malegaon, Katewadi, Murti, Jogawadi villages in Baramati talulka are already in operations.
Our idea is to make tourists live the life of a villager, right from milking cows, ploughing fields, bathing in a well, to climbing trees and plucking fruits. Also, because directly or indirectly we are all linked to agriculture and most of the people in the country would like to see how their forefathers lived.
Most of the tourists feel nostalgic after visiting a farm or working alongside a farmer. That is the main appeal of agri-tourism.
Industry:Agribusiness/ Agriculture
Founded in:2005
Source of idea:Discovered by chance
Significant Competitors:All the weekend resorts near Mumbai and Pune.
Company Details :
Company Name:Agri Tourism Development Corporation
HeadQuarters:Pune
Stage of the company:Several customers or locations
No of Employees (2006):0-5
No of Employees (2007):6-15
Office Locations(2006):0-1
Office Locations(2007):over 30
No of companies promoted:No
Profits (2006):1 to 5 lacs
Profits (2007):6 to 15 lacs
>Partnerships:MTDC
Initial Funding:Personal savings
Addl Funding:Family & friends
Institutitional Capital:No
Revneue Model:In this concept, farmers play host to the tourists, from welcoming them to cooking traditional food. Based on prior-notice, tourists are served jowar bhakri (a traditional Marathi dish) for lunch. Although one cannot order different dishes, one may request for a particular dish with sufficient notice.
Don't expect luxury, there is no air-conditioning or swimming pool simply because that would ruin the rural experience. Alcohol and non-vegetarian food are not allowed. The concept is fast catching up and since its commencement; Malegaon has recorded a turnover of more than 15000 tourists.
Awards & honors:-Baramati Bhusan award.
-Krushi Paryatan Gaurav award.
-Rotory best project award.
Promoters Details :
Promoters Name(s): Pandurang Taware
Age:38
HomeTown: Baramati
Education: Bachelors TC.College
No of companies promoted:No
Family Background:First gen entrepreneur
Job:Divisional Manager at Vascon Engineers
Ex-Job Description:Hospitality Division Head
Favorite Book/Movie:Vegalya Vikasache vatade
