Business Description:We are into the business of transforming the relationship students share with Maths, from classes KG till 10th. This we do by impacting in three different ways. First, we train teachers on our Maths gaming curriculum. Second, we have been organising Maths Fun Weeks for students to show that Maths can be fun, and third, by opening franchisee centers to train students on various concepts, using methodologies, tools & equipment, which are not covered in regular tutorials, abacus centers etc.
Here our revenue comes from sponsorship of Maths Fun weeks, teachers training fees from schools and by franchising.
The work we have done is visible in those 6254 photos posted on our website www.28am.com, where in we touched 1,21,000 + students in more than 197 schools in Delhi & NCR, in the last 4-5 years. This clearly indicates the success of our Maths gaming curriculum, under our teaching methodology named A.ed, where in most of our concepts of Maths are taught as a game, rather than the previously used book-copy-board way.
This makes it a globally scalable opportunity since Maths is a high budget global pain and we have a ready workable solution for the same.
Industry:Education
Founded in:2003
Source of idea:Systematic search for business opportunity
Significant Competitors:School book companies, Abacus centers, Tutorials
Company Details :
Company Name:Art of Loving Maths
HeadQuarters:New Delhi
Stage of the company:Several customers or locations
No of Employees (2006):0-5
No of Employees (2007):6-15
Office Locations(2006):0-1
Office Locations(2007):0-1
No of companies promoted:Yes (3)
Profits (2006):1 to 5 lacs
Profits (2007):6 to 15 lacs
>Partnerships:N.A.
Initial Funding:Family & friends
Addl Funding:Bank loans & mortgages
Institutitional Capital:No
Revneue Model:1) By opening Franchisee centers, by earning franchisee fees & commissions.
2) Global royalties on all new Maths equipment & Games, we have created and got their IP protected.
3)Teachers training fee from private & Govt sector (including Sarva Siksha Abhiyan).
4) Further through these franchisees and with the help of teachers & schools, we add revenue by selling Maths Board games, Maths learning kits (for home use and as compulsory equipment to be purchased by each student of a class, as per requirement) and Maths Lab equipments.
(Must mention that Maths lab have been made compulsory, only 3 years ago and thus each CBSE school, across the country, now has an annual budget for expenses on Maths Labs. This opportunity is similar to what happened when computer labs became compulsory in 1980's and that gave birth to NIIT, Aptech etc...Guess what we will be by 2030!)
Awards & honors:1) Our first mathematical game was awarded as the India's best board game in 1996 2) Our work has be appreciated by Mr Rahul Gandhi, Mr CK Prahalad & by Mr Narayana Murthy on a personal & official level
Promoters Details :
Promoters Name(s):Ashish Gulati
Age:35
HomeTown:New Delhi
Education:Masters IIM
No of companies promoted:Yes (3)
Family Background:Business
Job:Regional Manager at Skumars Online
Ex-Job Description:Managerial role
Favorite Book/Movie:Movies:The Pursuit of Happyness, Guru. Book:Rich Dad Poor Dad
