Business Description:Red Ginger as an organization sees immense growth and opportunity in the F&B sector. As of now the trend of eating out is growing in the market which is a huge opportunity for us and gives us all the reasons for expansion. Eating out four times a month has gone up to eating out 8 times a month and we shall see that these figures go up in the Indian market similar to countries like Japan where eating out is as frequent as 35 times a month.

Looking at the current scenario of the Indian market we are catering to both the segments of formats i.e. fast food counters in the food court and a smart dining & cafe experience where one would want to while away or spend time with family, friends or have business meets.

We are not only looking at customers eating habits but also behavioral patterns which make them choose their eating out destination. On priority of course is good taste along with others factors which play a major role in selecting the destination such as consistency, hygiene, good service and easy accessibility. So keeping these factors in mind we are also aiming at having outlets which are easily accessible to people staying at different locations in the city.

We have started our journey of becoming the world's largest food chain of Indian origin!

Industry:Retail/ Consumer-based

Founded in:2007

Source of idea:

Significant Competitors:Mc Donalds, Barista, and other fast food chains

Company Details :

Company Name:Red Ginger Hospitality

HeadQuarters:Lucknow

Stage of the company:Scaling up

No of Employees (2006):0-5

No of Employees (2007):101-300

Office Locations(2006):0-1

Office Locations(2007):2-5

No of companies promoted:Yes (2)

Profits (2006):Did not exist

Profits (2007):

>Partnerships:Real Estate : E City Ventures, Big Pictures Hospitality, DLF

Media : Bennett Coleman & Co. Ltd, Radio Mirchi.

Initial Funding:Personal savings

Addl Funding:Family & friends

Institutitional Capital:No

Revneue Model:The business makes money everytime a customer walks into any of our outlets. The focus is on repeat business generated

Awards & honors:

Promoters Details :

Promoters Name(s):Gaurav Ahuja

Age:29

HomeTown:Kanpur

Education:Masters

No of companies promoted:Yes (2)

Family Background:Business

Job:N.A. at Standard Chartered Bank Plc

Ex-Job Description:N.A.

Favorite Book/Movie:Pour Your Heart into it-Howard Schultz